Are you tired of being asked to do art for "exposure"? You're not alone. Many artists are asked to create work for free with the promise of "exposure." But is it worth it? In this post, we'll explore the pros and cons of doing work for exposure, provide some tips on how to avoid it, and offer 4 alternatives to monetize your art.
The Pros and Cons of Doing Work for Exposure:
Doing work for exposure can provide increased visibility, build your portfolio, and provide networking opportunities. However, it can also lead to undervaluing your work, be time-consuming and may require resources, and could mean missing out on paid opportunities.
It ultimately depends on your goals and the specific opportunity. If you're just starting out and looking to build your portfolio, doing work for exposure may be a good way to gain experience and make connections. However, it's important to consider if it's really a good opportunity or just someone looking for free work.
Tips on How to Avoid Doing Work for Exposure:
Be Clear About Your Rates: When approached about doing work for exposure, be clear about your rates and the value of your work.
Create an Affiliate Program: You can create an affiliate program to incentivise people to promote and sell your work for a commission.
Create for Yourself: While waiting for paid work, create for yourself and showcase your work on your website or social media pages.
Consider Your Goals: Before accepting any opportunity, consider if it aligns with your goals and values.
4 Alternatives to Monetize Your Art:
Sell Your Art: Sounds simplistic but there sare so many platforms to list your work! Sell your art on platforms such as Etsy, Society6, and Redbubble, or sell directly from your website or social media pages.
Commissioned Work: Offer commissioned work where clients pay you to create a piece of art specifically for them.
Collaborations: Collaborate with other artists or businesses on joint projects, such as murals or art installations, and split the profits.
Teaching or Workshops: Host online classes or in-person workshops and charge a fee.
In conclusion, working for exposure can have its benefits but also drawbacks. It's important to value your art and time, and not give it away for free unless it aligns with your goals and values. Creating an affiliate program and creating for yourself are two ways you can monetize your art and avoid working for free. Remember, know your worth and don't let anyone talk you into working for exposure if it's not for you. There are many alternatives to working for exposure, such as selling your art, commissioned work, collaborations, and teaching or workshops.
What's your thoughts on influencer marketing? ✨️